![]() The Next Web – iOS 11 Makes QR Codes Cool Gartner IT Glossary Definition More Articles Describing the iPhone and QR Usage: Mobile payments in the US totaled US$112 billion in 2016” ( source). According to Forrester Research, “Thanks to QR code’s rapidly increasing usage at off-line shops, the amount of mobile payments on the mainland is now 50 times greater than that of the US. Incredibly, QR Codes are being used to replace cash in China. QR Codes have been embraced in Asia, with over 90% awareness in Japan, South Korea, Taiwan and China. Below are some facts that can help clarify your position to your clients and prospects.Īs is often the case with mobile first technologies, Asian countries have lead the adoption. It makes sense to provide some context for them. There’s a segment of marketers that have been led to believe that QR Codes aren’t effective, and will be skeptics despite the native Apple iPhone QR Code reader. It makes sense to test mobile centric audiences starting in Q4 2017 and into 2018 for evidence of increased adoption.pURL landing pages and microsites that build upon the personalization and offers from the Variable Data Printed mail boost response rates.Variable Data Printing enables easy personalization of QR Codes – providing a valuable tracking tool to help determine ROI.QR Codes in direct mail pieces help to drive recipients online to research or respond to offers.Here’s a quick list that can act as a starting point for a deeper, more strategic conversation: Direct mail agencies, printers and consultants should have their answers ready. You don’t want to be left behind.ĭirect Mail Service Providers Need To Be PreparedĪs mobile savvy corporate marketers get this update and start using QR’s themselves, they’ll start asking questions of their vendors. The iPhone and iPad user base is a very attractive demographic. While the good folks at Apple aren’t telling marketers what to do, it probably makes sense to think about including QR’s in upcoming marketing plans. There’s be no need to download any apps, or fumble around with typing on tiny keypads. That means that all new iPhones (and everyone that upgrades to iOS 11) will be able to simply point their camera at a QR code to be taken to the ultimate destination. ![]() Among many major announcements, a few influential tech industry press websites discovered that Apple is bundling a QR Code reader in the native camera app of the iOS 11 operating system. With great fanfare, Apple unveiled a new version of the iPhone operating system at the WWDC (World Wide Developers Conference) in June. ![]() Native iPhone QR Code Reader In iOS 11 This Fall
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